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Interne Kommunikation im Wandel

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658110222
Condition
New
Product Description

Die Beitrge des vorliegenden Bandes beleuchten aus theoretischen, empirischen und reflexiven Perspektiven den Wandel der internen Kommunikation und diskutieren dessen Bedeutung fr das Forschungsfeld. Interne Kommunikation hat in den vergangenen Jahren an Bedeutung gewonnen. Die Rahmenbedingungen fr die Kommunikation in und von Organisationen haben sich verndert. So verschwimmen etwa die Grenzen zwischen Innen und Auen immer strker, und die Ansprche und Erwartungen der Mitarbeiter an betriebsinterne Informations- und Dialogprozesse steigen. Mit dem Wandel gewinnen Fragen nach neuen Funktionen, Zielen und Rolle sowie nach Medien der Mitarbeiter- und Fhrungskrftekommunikation an Bedeutung. Fr die PR- und Organisationskommunikationsforschung entstehen in diesem Zusammenhang neue Anknpfungspunkte.

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