Global Strategies and Local Realities

Name: Global Strategies and Local Realities
Brand: Springer Nature
SKU: 9780333977712
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Product Details

Brand

Springer Nature

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9780333977712

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New

Product Description

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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