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Brand Champions

Brand Champions

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230220324
Condition
New
Product Description

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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