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Coping with Retail Giants

Coping with Retail Giants

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349501977
Condition
New
Product Description

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

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