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Data Mining for Managers

Data Mining for Managers

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137406194
Condition
New
Product Description

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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