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Brand Romance

Brand Romance

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137369000
Condition
New
Product Description

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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