Wine Brands
Wine Brands
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230554030
Condition
New
Product Description
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
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