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Why People (Dont) Buy

Why People (Dont) Buy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137466679
Condition
New
Product Description

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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