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Innovation and Dynamics in Japanese Retailing

Innovation and Dynamics in Japanese Retailing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403911285
Condition
New
Product Description

Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

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