Business Practices in Emerging and Re-Emerging Markets
Business Practices in Emerging and Re-Emerging Markets
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403976222
Condition
New
Product Description
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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