Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Marke neu denken

Best Price (Coupon Required):
Buy Marke neu denken for $18.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $19.99 - $19.99
BEST PRICE

Single Product Purchase

$18.00
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$19.99 $19.99

10% OFF
This deals requires coupon
$18.00
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658110949
Condition
New
Product Description

Erich Posselt erffnet in seinem Buch eine neue Perspektive auf den Konsumenten als emanzipierten Markenaneigner, der die Marke nicht nur kauft, sondern fr sich interpretiert und fr eigenntzige Motive benutzt. Er beschreibt die Kennzeichen dieses Wandels und seine Auswirkungen auf Konsum und die Zielgruppe der Kufer. In Fallbeispielen wird der Aneignungsprozess verdeutlicht. Renommierte Autoren aus Wissenschaft und Praxis prsentieren das Wesen der Aneignung aus unterschiedlichen Blickwinkeln und inspirieren zu einem neuen Denken und einem neuen Umgang mit der Marke.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Das Virus im Netz medialer Diskurse

Das Virus im Netz medialer Diskurse

$44.99
Eastern Resonances in Early Modern England

Eastern Resonances in Early Modern England

$69.99
Recent Experimental and Computational Advances in Molecular Spectroscopy

Recent Experimental and Computational Advances in Molecular Spectroscopy

$259.00
Experten-Datei

Experten-Datei

$59.99
Materialwirtschaft und Einkauf

Materialwirtschaft und Einkauf

$44.99
The Handbook of Biomarkers

The Handbook of Biomarkers

$139.00
Cognitive Systems and Information Processing

Cognitive Systems and Information Processing

$119.99
Error Estimates for Well-Balanced Schemes on Simple Balance Laws

Error Estimates for Well-Balanced Schemes on Simple Balance Laws

$54.99
Evolution of Destination Planning and Strategy

Evolution of Destination Planning and Strategy

$119.00
Functional Dyspepsia

Functional Dyspepsia

$159.99
Corporate Storytelling

Corporate Storytelling

$49.99
Hyperbolic Conservation Laws in Continuum Physics

Hyperbolic Conservation Laws in Continuum Physics

$249.99
Einfhrung in die Mechanik und Symmetrie

Einfhrung in die Mechanik und Symmetrie

$69.99
VDI-Lexikon Bauingenieurwesen

VDI-Lexikon Bauingenieurwesen

$84.99
Real-time Security Extensions for EPCglobal Networks

Real-time Security Extensions for EPCglobal Networks

$54.99
Monster by Walter Dean Myers

Monster by Walter Dean Myers

$15.99
Advanced Maritime Technologies and Applications

Advanced Maritime Technologies and Applications

$189.00
Essential Statistics

Essential Statistics

$39.99
Oculofacial, Orbital, and Lacrimal Surgery

Oculofacial, Orbital, and Lacrimal Surgery

$169.99
Ngrjunas Twelve Gate Treatise

Ngrjunas Twelve Gate Treatise

$159.99
Football in the Land of the Soviets by Carles Vinas

Football in the Land of the Soviets by Carles Vinas

$19.95
Pathology of Septic Shock

Pathology of Septic Shock

$84.99
Evolutionary Economic Geography in China

Evolutionary Economic Geography in China

$129.00
Faktoren sportlicher Leistung bei Schulkindern

Faktoren sportlicher Leistung bei Schulkindern

$59.99
An Economists Guide to Economic History

An Economists Guide to Economic History

$39.99
Standardization in Smart Grids

Standardization in Smart Grids

$109.99
Bahrain from the Twentieth Century to the Arab Spring

Bahrain from the Twentieth Century to the Arab Spring

$54.99
Introduction to the Baum-Connes Conjecture

Introduction to the Baum-Connes Conjecture

$54.99
Shepherding UxVs for Human-Swarm Teaming

Shepherding UxVs for Human-Swarm Teaming

$219.99
Solvent-Induced Interactions and Forces in Protein Folding

Solvent-Induced Interactions and Forces in Protein Folding

$169.99
Challenges and Solutions in the Russian Energy Sector

Challenges and Solutions in the Russian Energy Sector

$84.99
Cardiac Gene Expression

Cardiac Gene Expression

$84.99
Industrial Applications of Evolutionary Algorithms

Industrial Applications of Evolutionary Algorithms

$109.99
Agreement Technologies

Agreement Technologies

$169.99
Plasma Chemistry II

Plasma Chemistry II

$39.99
Tools for High Performance Computing 2009

Tools for High Performance Computing 2009

$109.99
Contemporary World Narrative Fiction and the Spaces of Neoliberalism

Contemporary World Narrative Fiction and the Spaces of Neoliberalism

$84.99
Seismogenesis and Earthquake Forecasting: The Frank Evison Volume I

Seismogenesis and Earthquake Forecasting: The Frank Evison Volume I

$54.99
The Modern Embroidery Studio, 20 Stylish Designs to Stitch, Wear, and Share by Lauren Holton

The Modern Embroidery Studio, 20 Stylish Designs to Stitch, Wear, and Share by Lauren Holton

$24.99
Adjuvante zytostatische Chemotherapie

Adjuvante zytostatische Chemotherapie

$69.99
previous
next