Evaluation in Advertising Reception
Evaluation in Advertising Reception
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137350428
Condition
New
Product Description
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Available Colors
Available Sizes
1 Offer
Price Range: $39.99 - $39.99
Price Comparison
Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
---|---|---|---|---|---|---|---|---|---|---|
BEST PRICE 1 Product Purchase
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |