Marketing Big Oil: Brand Lessons from the Worlds Largest Companies
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137389169
Condition
New
Product Description
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
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