Innovation in Luxury Fashion Family Business
Innovation in Luxury Fashion Family Business
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137498649
Condition
New
Product Description
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
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