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Japanese Consumer Dynamics

Japanese Consumer Dynamics

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230242869
Condition
New
Product Description

Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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