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International Place Branding Yearbook 2010

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Springer Nature
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N/A
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GTIN
9780230298095
Condition
New
Product Description

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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