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International Place Branding Yearbook 2010
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Buy International Place Branding Yearbook 2010 for $49.99 at @ Link.springer.com
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Product Details
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
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