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Advances in Luxury Brand Management
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Product Details
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from theJournal of Brand Managementexplores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Managementis essential reading for upper level students as well as scholars and discerning practitioners.
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