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International Place Branding Yearbook 2011

International Place Branding Yearbook 2011

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230279537
Condition
New
Product Description

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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