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Explaining Consumer Choice

Explaining Consumer Choice

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403998620
Condition
New
Product Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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