Business-Driven Research & Development

Name: Business-Driven Research & Development
Brand: Springer Nature
SKU: 9780333776506
Availability: InStock

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Product Details

Brand

Springer Nature

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9780333776506

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New

Product Description

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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