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Sports Sponsorship and Brand Development

Sports Sponsorship and Brand Development

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333925409
Condition
New
Product Description

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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