Consumer Brand Relationships
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137427106
Condition
New
Product Description
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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