Intellectual Property Rights Management
Intellectual Property Rights Management
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137469533
Condition
New
Product Description
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
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