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In diesem Werk zeigt Jrg Buckmann auf seine ihm eigene humorvolle Weise viele Beispiele guter Personalwerbung: Kurze, unterhaltsame Einheiten und zahlreiche Bilder bieten Inspiration fr die tgliche Praxis im Human Resources Management. Buckmann nimmt seine Leser mit auf eine wilde Achterbahnfahrt der Geschichten Muhammad Ali, Frst Potjomkin und Falco inklusive und zeigt Personalverantwortlichen aller Ebenen, wie sie ihrem Personalmarketing und Employer Branding mit ungewhnlichen Ideen einen Frischekick verpassen knnen. Ein auergewhnliches HR-Buch zum Stbern, Entdecken, Schmunzeln und Nachmachen.
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