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Social Media in China
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Dieses Buch bietet einen berblick ber die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darber zu finden sind, welche Hauptfunktionen die wichtigsten sozialen Netzwerke haben und wo ihre Schwerpunkte fr das Marketing liegen. Unentbehrlich fr alle, die in China Geschfte machen wollen.
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