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Kulturorganisationen und Corporate Cultural Responsibility
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Die Arbeit widmet sich dem Phnomen Corporate Cultural Responsibility und seiner Bedeutung fr das Handlungsspektrum von Kulturorganisationen in Deutschland. Dabei wird herausgearbeitet, wie Kulturakteure, die unter dem verstrkten Druck zur Drittmittelakquise stehen, institutionelle Arbeit erfolgreich zur Sicherung ihrer Existenz und als Nachweise ihrer Exzellenz nutzen knnen. Die Analyse zeigt, dass die Anforderungen aus mehr als nur der Akquise von zustzlichen Geldern bestehen, sondern sich mehrdimensional auf unterschiedlichen Ebenen identifizieren lassen. Insbesondere durch den Journalismus kann die Bedeutung von guter CCR wesentlich mitgeprgt werden.
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