Defending Your Brand

Name: Defending Your Brand
Brand: Springer Nature
SKU: 9780230340343
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9780230340343

Condition

New

Product Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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