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Winning At Innovation

Winning At Innovation

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Springer Nature
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N/A
Part Number
0
GTIN
9780230343436
Condition
New
Product Description

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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