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The Idea Writers

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9780230613881
Condition
New
Product Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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