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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research

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Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230341067
Condition
New
Product Description

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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