Copied Consumer Engineering, 1920s1970s
Consumer Engineering, 1920s1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined consumer engineers, and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$69.99 | $69.99 |
|
$69.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Fundamental Biomechanics in Bone Tissue Engineering
$29.99
Tutorien und Seminare vorbereiten und moderieren
$17.99
Managing Safety of Heterogeneous Systems
$109.99
Interventional Radiology
$54.99
Polyphem ein Gorilla
$59.99
The Waning of the Renaissance 16401740
$84.99
Building a Transnational Civil Society
$54.99
Lehrbuch der Entwicklungsgeschichte des Menschen
$59.99
Entwicklungen der Psychiatrie
$14.99
Signale - Prozesse - Systeme
$54.99
Induzierte Darstellungen in der Theorie der endlichen, algebraischen Gruppen
$54.99
Donavan's Word Jar
$5.21
Algorithms - ESA 2002
$84.99
Marktorientierte Markenbewertung
$49.99
Scale Invariance
$84.99
Nanomaterials: Ecotoxicity, Safety, and Public Perception
$169.00
Photonic Crystals: Mathematical Analysis and Numerical Approximation
$49.99
Consumer Behavior
$39.32
Little Critter-My First I Can Read!: Just a Little Sick
$4.46
Die Knstliche Zahnreihe beim Zahnlosen
$49.99
Nazi Volksgemeinschaft Technology
$129.99
The Textbook of Nanoneuroscience and Nanoneurosurgery
$229.99
Basel II und Controlling
$44.99
Beginning DotNetNuke 4.0 Website Creation in C# 2005 with Visual Web Developer 2005 Express
$29.99
Acoustic Sensors for Biomedical Applications
$54.99
Advanced Digital Auditing
$59.99
Mathematical Scattering Theory
$39.99
Bedeutung und Stand der BCG-Schutzimpfung gegen die Tuberkulose
$54.99
Variable Stars and Stellar Evolution
$329.99
Sobolev Maps to the Circle
$129.00
Strategy and Performance
$109.99
Computer Vision ECCV 2024
$79.99
A Pan-Chromatic View of Clusters of Galaxies and the Large-Scale Structure
$109.99
Nonlinear Functional Analysis: A First Course
$49.99
Praxishandbuch Big Data
$84.99
E-Venture
$54.99
Lyapunov Exponents
$34.99
Fremde Kulturen im europischen Fernsehen
$59.99
Graph Structures for Knowledge Representation and Reasoning
$54.99
Computational Science and Its Applications -- ICCSA 2013
$39.99
