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The Religious Dimensions of Advertising

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Springer Nature
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N/A
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GTIN
9781403974709
Condition
New
Product Description

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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