Copied Consumer Behaviour in Asia
Consumer Behaviour in Asia
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Masters Theses in the Pure and Applied Sciences
$39.99
Analysis and Modelling of Advanced Structures and Smart Systems
$169.99
New Trends in Cancer for the 21st Century
$39.99
Cardiac Dysfunction in Chronic Uremia
$219.99
Foundation HTML5 with CSS3
$44.99
Essays on Contemporary Issues in African Philosophy
$159.99
Rewriting History in Soviet Russia
$129.00
Aktive Karrierestrategie
$59.99
Smart Cities Atlas
$169.99
Subjectivity and Knowledge
$109.99
ICT Innovations 2012
$129.00
Rookie Biographies: Ellen Ochoa
$3.71
Zuordnung der Oberflchengte zur ISA-Matoleranz
$59.99
Investitionskontrolle
$59.99
The Welfare of Domestic Fowl and Other Captive Birds
$219.99
Web Information Systems - WISE 2006
$109.99
The Secret Shortcut
$5.24
Imagines Philologorvm
$59.99
KininsII
$39.99
Queer Kinship and Comparative Literature
$169.99
Programmieren lernen mit Java
$39.99
Nonlinear Phenomena in Flows of Viscoelastic Polymer Fluids
$379.99
Practical Computer Vision Applications Using Deep Learning with CNNs
$59.99
A Scarf for Jerry
$3.71
Staat und Wirtschaft in Russland
$74.99
Detonation Control for Propulsion
$149.00
Computational Algebraic Number Theory
$49.95
Springer Tracts in Modern Physics 3
$54.99
Learn OpenGL ES
$37.99
Zwischen den Generationen
$39.99
The Metaphysics of G. E. Moore
$109.99
Jugendhilfe und Verwaltungsreform
$39.99
Beginning App Development with Parse and PhoneGap
$44.99
Technological Governance and Escapism in Times of Accelerated Change
$34.99
Computing Techniques for Robots
$39.99
Thinking about Belonging in Youth Studies
$139.99
The Non-Euclidean Revolution
$54.99
Essential Physical Medicine and Rehabilitation
$109.00
Nonlinear and Adaptive Control
$129.00
Physical Geodesy
$59.99
