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Berufserfolg in der PR-Branche
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Katrin Hassenstein stellt die nach gngiger These den Frauen zugesprochenen besseren kommunikativen, empathischen und sozialen Fhigkeiten, die im feminisierten Berufsfeld Public Relations (PR) angeblich zu einem beruflichen Vorteil fhren sollen, in den Fokus. Unter welchen konkreten Bedingungen machen Frauen und Mnner im Berufsfeld Public Relations Karriere? Befragt wurden Pressesprecherinnen und Pressesprecher in Deutschland. Damit liefert die Autorin Erkenntnisse zum Zusammenhang zwischen geschlechtsspezifischen Persnlichkeitseigenschaften, der beruflichen Motivation und dem Berufserfolg weiblicher und mnnlicher PR-Praktiker.
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