Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Political Marketing in the 2020 U.S. Presidential Election

Political Marketing in the 2020 U.S. Presidential Election

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030865580
Condition
New
Product Description

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.

Available Colors
Available Sizes
1 Offer Price Range: $54.99 - $54.99
BEST PRICE

Single Product Purchase

$54.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$54.99 $54.99

$54.99
See Site In stock Visit Store

Similar Products

Education for Sustainability through Internationalisation

$67.50

How to Photograph the Moon and Planets with Your Digital Camera

$37.99

Frauen und Militarismus

$22.99

Modelling Empty Container Repositioning Logistics

$159.99

Handbook of Charcoal Making

$99.00

Magnetisches Schweben

$49.99

Dictionary of Gems and Gemology

$74.99

Advances in Data Mining - Theoretical Aspects and Applications

$39.99

Optoelektronik in der Technik / Optoelectronics in Engineering

$69.99

National Geographic Kids Readers: You Read, I Read: Glowing Animals

$3.71

Yearbook of International Humanitarian Law 2013

$109.99

Agroforestry in Europe

$249.99

Adaptive Hypertext and Hypermedia

$109.99

Einsteigen, Umsteigen, Aufsteigen

$19.99

Handbuch erziehungswissenschaftliche Biographieforschung

$149.99

Trust Management X

$54.99

Knnen Thermostate denken?

$29.99

Uncertainty for Safe Utilization of Machine Learning in Medical Imaging

$49.99

Architektur in Mnchen seit 1900

$54.99

Paradigms of Knowledge Management

$179.99

Organisationskonzepte im 19. und 20. Jahrhundert

$59.99

New Classroom Collection Grade 3

$489.00

International Handbook of Population Policies

$219.00

Muscle Injuries in Sport Athletes

$199.99

Ganzheitliche Businessmodell-Transformation

$54.99

Ancestors, Territoriality, and Gods

$69.99

Handbuch Chemische Reaktoren

$349.99

Reflections on Quanta, Symmetries, and Supersymmetries

$84.99

Swarms of Ions and Electrons in Gases

$54.99

Development of Smart Context-Aware Services for Cargo Transportation

$109.99

Strabismus in der Praxis

$59.99

The 17th International Conference Interdisciplinarity in Engineering

$229.99

Beitrge zur Kenntnis des Schleusenbetriebs unter besonderer Bercksichtigung der Verhltnisse am Rh

$59.99

Deoxynucleoside Analogs in Cancer Therapy

$219.99

Elektrische Biosignale in der Medizintechnik

$69.99

Human-Computer Interaction

$109.99

Bioinformatics and Biomedical Engineering

$99.99

Bewegung, Training, Leistung und Gesundheit

$129.00

Winddruck in Silos und Schachtfen. Berechnung gewlbter Platten

$59.99

Microglia in Health and Disease

$129.00