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Handbuch Controlling der Kommunikation
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Buy Handbuch Controlling der Kommunikation for $125.10 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Der vierte Band der Handbuchreihe Kommunikation beschftigt sich mit dem Kommunikationscontrolling, das die wirkungsvolle Steuerung und Kontrolle von Kommunikationsmanahmen sowie die Steigerung von Effektivitt und Effizienz ermglicht. Fhrende Experten liefern fundiertes Know-how fr ein erfolgreiches Kommunikationscontrolling und zur Messung des Wertbeitrags der Kommunikation. Auf Basis eines management- und verhaltenswissenschaftlichen Marketingansatzes werden konkrete praxisrelevante Grundlagen sowie Handlungsempfehlungen zur Steuerung und Kontrolle von Kommunikation gegeben.
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