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Handbuch Instrumente der Kommunikation
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Der zweite Band der Handbuchreihe Kommunikation beschftigt sich mit den Instrumenten der Kommunikation. Der Leser erhlt einen berblick ber die verschiedenen Instrumente, die Unternehmen im Rahmen der Kommunikation zur Verfgung stehen. Hierbei wird zwischen den Instrumenten der Marketing-, Unternehmens- und Dialogkommunikation unterschieden und es wird auf die Einsatzfelder der einzelnen Instrumente eingegangen. Ein weiteres Augenmerk liegt auf den institutionellen Besonderheiten der Kommunikation. In den Beitrgen werden die Charakteristika der Kommunikation in verschiedenen Branchen aufgezeigt.
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