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Handbuch Techniken der Kommunikation
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Der dritte Band der Handbuchreihe Kommunikation beschftigt sich mit der wirkungsvollen Umsetzung von Kommunikation. Fr Unternehmen wird es immer schwieriger, aus der Flut der werblichen Informationen herauszustechen und die gering involvierten und stndig abgelenkten Zielgruppen mit ihrer Kommunikation zu erreichen. Fhrende Experten vermitteln in diesem Band eine Vielzahl verhaltenswissenschaftlich fundierter Kommunikationstechniken, die auch unter den heutigen Rahmenbedingungen eine effektive und effiziente Vermittlung von Marketingbotschaften ermglichen.
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