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Standortmarketing in der Wirtschaftsfrderung
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Das Buch ist ein grundlegendes Praxislehrbuch fr Wirtschaftsfrderer, die sich einen berblick ber Strategien, Themen und Techniken verschaffen wollen, und zeigt, was zur Planung und Durchfhrung einer Standortmarketingkampagne ntig ist: Gute Analyse, klare Ziele, eine stringente Strategie, effizientes Projektmanagement, ein ausreichendes Budget, viel Mut, etwas Erfahrung und die richtigen Dienstleister. Die Bedeutung der Wirtschaftsfrderung in Deutschland und ihre Aufgaben nehmen zu. Fr alle Themen der Wirtschaftsfrderung spielen Standortimage und Standortmarketing eine groe Rolle. Die gute Nachricht fr Kommunen und Regionen: Vom Geld allein hngt der Erfolg nicht ab. Strategie, Kreativitt und nicht zuletzt Kontinuitt knnen im Standortmarketing viel bewirken. Zusammenfassungen und bungsaufgaben am Ende jedes Kapitels festigen das Erlernte und regen eine Reflexion des Stoffes an.
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