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Dieses Buch erklrt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzhlungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitts- ber das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu abgeschlossenen Projekten befragt, die Antworten werden in leicht verstndliche, spannende Geschichten verpackt - und so wird das im Unternehmen vorhandene Wissen genutzt, so kann aus erfolgreichen und weniger erfolgreichen Ablufen gelernt werden. - Fr Wissensmanager, Personalleiter, Fhrungskrfte, Berater und Coaches.
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