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Eco-Innovations in Emerging Markets

Eco-Innovations in Emerging Markets

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137587411
Condition
New
Product Description

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

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