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Der Einsatz Sozialer Medien im Sport
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Der Sammelband bndelt aktuelle wissenschaftliche Erkenntnisse zum Forschungsbereich Social Media im Sport und bietet zugleich durch ausgewiesene Praxisexperten Einblick in die Vermarktung des Sports ber Soziale Medien. Durch interdisziplinre Betrachtung aus den Bereichen Journalismus, ffentlichkeitsarbeit und Rechtswissenschaft gelingt ein mehrperspektivischer Zugang. Die Beitrge belegen fr unterschiedliche Sportarten und Ebenen (Einzelpersonen, Organisationen, Gesellschaft) die Relevanz Sozialer Medien in der Vermarktung und Monetarisierung speziell im Spitzensport.
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