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Springer Nature
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9783658139803
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Product Description

Es ist Zeit fr eine nderung des Selbstverstndnisses des Marketings: Raus aus der Stagnation und Frustration hin zur Innovation. Dieses Buch - aus der Praxis geschrieben - zeigt in 10 Schritten, wie Sie die Gestaltungsmglichkeiten im Marketing sprbar erweitern knnen. Es verdeutlicht, wie Sie mit jedem Schritt den Wandel noch aktiver gestalten knnen und so die Rolle des Marketing strken werden. Nehmen Sie diese Herausforderung an, werden viele der bisherigen Gewohnheiten infrage gestellt. Und das ist gut so. Steigen Sie ein in eines der spannendsten Vernderungsprojekte Ihrer Karriere: die Neuerfindung Ihres Marketings. So werden Sie und das Team zum Innovator und respektierten Sparringspartner fr die Fhrungsebene des Unternehmens, um Wachstumschancen aufzuzeigen und die bisher nicht gehobenen innovativen Potenziale zu realisieren.

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