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Dieser Band aus der Edition BANKMAGAZIN bietet einen umfassenden berblick der Grundlagen und Strategien im mobilen Zahlungsverkehr. Die wirtschaftlichen Rahmenbedingungen werden dargestellt und die Herausforderungen und Voraussetzungen fr eine erfolgreiche Marktetablierung von Mobile Payment werden aufgezeigt. Kann Mobile Payment das Bargeld als fhrendes Bezahlinstrument im Handel ablsen? Weitere Schwerpunkte sind potenzielle Transaktionswege, Sicherheitsstandards und Betrugserkennung. Zudem geben Praktiker Einblick in ausgewhlte Anstze und Projekte, u.a. Payback, Paydirekt und Postbank. Auch Anstze aus Grobritannien und Schweden werden vorgestellt.
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