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Cultural Entrepreneurship Grnden in der Kultur- und Kreativwirtschaft

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658142902
Condition
New
Product Description

Der vorliegende Sammelband hat das Ziel, die Besonderheiten von Grndungen in der Kultur- und Kreativwirtschaft auszuloten und Manahmen und Lsungsanstze im Hinblick auf Finanzierung, Frderung, Marketing und Netzwerkmanagement vorzustellen. Renommierte Experten aus Wissenschaft und Praxis beleuchten Chancen und Risiken fr Grndungen in der Kultur- und Kreativwirtschaft. Best-Practice-Beispiele und Tipps fr erfolgreiche Grndungen runden die Inhalte des Sammelbandes ab.

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