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Social Customer Relationship Management
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Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven fr Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Fr das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschlieung und der Datenqualitt. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.
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