Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Hate

Brand Hate

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319415192
Condition
New
Product Description

This book focuses on the concept of brand hate and consumer negativity in todays digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards as a result of the Internet's democratic architecture. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with acompany on individual and social levels. Finally, it provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Available Colors
Available Sizes
1 Offer Price Range: $44.99 - $44.99
BEST PRICE

Single Product Purchase

$44.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$44.99 $44.99

$44.99
See Site In stock Visit Store

Similar Products

Changing Tunes (Love Puppies #5)

$4.49

Nano-Biotechnology for Biomedical and Diagnostic Research

$149.00

Die Gleichstrommaschine. Ihre Theorie, Untersuchung, Konstruktion, Berechnung und Arbeitsweise

$84.99

I Am My Ancestors' Wildest Dreams (Hardcover)

$14.99

Performance Evaluation and Benchmarking: Traditional to Big Data to Internet of Things

$54.99

Sink or Swim: Exploring Schools of Fish: A Branches Book (The Magic School Bus Rides Again)

$4.49

Progress in the Neurosciences and Related Fields

$54.99

Forecast Error Correction using Dynamic Data Assimilation

$129.99

Phylogenetic Perspectives on the Vertebrate Immune System

$169.00

Pancreaticobiliary Maljunction and Congenital Biliary Dilatation

$199.99

Schulversagen und Anerkennung

$44.99

Put Down the Knife

$109.99

Yeast Cytokinesis

$109.99

Particles in Gases and Liquids 3

$169.99

Grundzge der Starkstromtechnik

$59.99

The Role of Strategic Intelligence in Law Enforcement

$54.99

Langlebige Alpha-Aktivitten bei natrlichen Elementen

$54.99

Advances in Data Analysis

$169.99

Secrets of the Mind

$19.99

Cellular Regulation by Protein Phosphorylation

$84.99

Erziehung der Geschlechter

$74.99

Functional Electrical Rehabilitation

$84.99

Neurology Study Guide

$54.99

Asynchronous Circuits

$169.99

Bildungserfolg und Migration

$49.99

Prediction and Causality in Econometrics and Related Topics

$169.00

Breaching the Colonial Contract

$84.99

Neo-Victorianism and Sensation Fiction

$69.99

Amtliche Mitteilungen aus der Abteilung fr Forsten des Kniglich Preuischen Ministeriums fr Landw

$44.99

Ukraine Between the EU and Russia: The Integration Challenge

$99.99

Aristotle's Theory of Abstraction

$109.99

Environmental Remote Sensing in Flooding Areas

$84.99

Globalisation in Transition

$199.99

A History of Global Capitalism

$119.99

Von CA bis CAS online

$59.99

Gesundheit und Wohlbefinden im bergang ins Erwachsenenalter

$74.99

Organisation

$39.99

Health Effects of the New Labour Market

$84.99

Aktuelle Beitrge zur Markenforschung

$59.99

The Cinematic Mirror for Psychology and Life Coaching

$109.99