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Interaktion von Inhouse Consultants und Clients
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Dorothee Wulfert-Markert untersucht das Inhouse Consulting mit dem praxistheoretischen Ansatz Strategy as Practice und bietet ber ein qualitativ-empirisches Fallbeispiel Einblicke in eine deutsche Grobank und ihre interne Beratung. Im Zentrum der Analyse steht die Interaktion von Inhouse Consultants und Clients und damit insbesondere die Praktiken dieser am Strategieprozess beteiligten Akteure. Die Autorin zeigt auf Basis des praxistheoretischen Bezugsrahmens von Paula Jarzabkowski, wie Management-, professionelle und soziokulturelle Praktiken die Existenz interner Unternehmensberater - auch im Vergleich zur externen Beratung - erklren.
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