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Die Bedeutung von Post Market-Management in der Medizintechnik
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Auf Basis theoretischer berlegungen und Daten einer bundesweiten Befragung zeigt der Autor, dass durch Post Market Surveillance generiertes Wissen in F&E-Abteilungen von Medizinprodukte-Herstellern wertvolle Impulse fr Neuprodukte bzw. die stetige Verbesserung bereits vorhandener Produkte und -prozesse bieten kann. Darauf aufbauend gibt er praxisnahe Empfehlungen fr Hersteller zur Umsetzung eines strategischen Post Market-Managements in den Bereichen EDV, Organisation und Personalmanagement, um somit den Anforderungen des sich intensivierenden Wettbewerbs in der Medizintechnik durch innovative Ideen begegnen zu knnen.
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