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Produktmanagement klipp & klar
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In diesem Buch erhalten akademisch und praktisch Interessierte einen konzentrierten und umfassenden berblick ber die wesentlichen Aufgabengebiete des Produktmanagements. Dieser berblick ist mit zahlreichen Fall- und Praxisbeispielen versehen, damit abstrakte Begriffe und Konzepte anschaulich werden. bungsaufgaben und Lsungsskizzen helfen den Lesern dabei, die Inhalte nochmals zu rekapitulieren und auf praktische Flle anzuwenden.
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